VIU

VIU is a Swiss eyewear label with headquarters in Zurich and Munich and more than 50 flagship stores. Online, its “Try at Home” programme lets customers order four frames for free and try them at home, with the goal of bringing them into a store afterwards.

I joined the online marketing team just after the new shop launched. The job: turn a branding website into a working store and optimise conversions around Try at Home.

• Redesigned the full checkout, including the configuration of glasses
• Remodelled the cart to match what users expect from a shop
• Improved the product detail page and added USP bars and information widgets
• Measured and integrated a camera-based “Virtual Try On”
• Ran user interviews, usability tests with Axure and InVision prototypes, and A/B tests with Google Optimize and Hotjar
• Built the styleguide and Sketch design library