Agrando

Agrando is a Munich AgTech company running Germany’s largest online network for agricultural trade. Farmers, traders and manufacturers use it to buy and sell everything from seed to animal feed, backed by market analyses and agricultural advice.

I joined as UX/UI designer and took over the UI/UX team as team lead in late 2021. My focus was Farmer Pro, the core product, on app and web: from concept to hi-fi designs, built hand in hand with product managers and developers in Scrum.

• Market and competitor analyses with the research team to define, verify and validate hypotheses
• Regular customer interviews to test concepts and gather feedback on existing features
• Prototype-based user testing and company-wide presentations of the findings
• UI/UX vision, strategy, workflows and a consistent design system across all products